| Job Title: Marketing Manager |
Job Category: Supervisor
Position Level: Experienced
Location: Georgia (Dunwoody)
Job Description: Marketing Manager
Business: The Life Center - Christian Ministry
Responsible for managing marketing, advertising and promotional staff and activities at The Life Center. Takes steps to measure, enhance, and enrich the position and image of The Life Center through various goals and objectives. Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify and engage potential customers.
Plan marketing and branding objectives.
Expand product solutions and offerings.
Prepare marketing strategies alongside other company executives and staff.
Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
Prepare and adhere to budgets.
Oversee creation and delivery of press releases, advertisements, and other marketing materials.
Design print ads and publications.
Ensure brand messages are consistent.
Gather and analyze customer insight.
Nurture and enrich all external perceptions of the company and growth of market share.
Engage consumers on social media.
Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
Lead all areas of content generation and production across all media platforms.
Drive overall CRM and direct marketing.
Engage other organizations within the community.
Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
Detailed Work Activities
Supervises two employees.
Confer with organizational members to accomplish work activity.
Analyze data to inform operational decisions or activities.
Evaluate program effectiveness.
Monitor external affairs or events affecting business operations
Analyze forecasting data to improve business decisions.
Develop marketing plans or strategies.
Required Education and Experience
B.A. or B.S. and/or 5 years or more of relevant experience Knowledge
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.